Introduction
Digital marketing has become a necessity in today’s world. It can be used to promote your brand, website or even a product. However, it’s not easy to achieve success without using artificial intelligence (AI). In this article we will discuss some of the best tools you can use when developing an AI-enabled digital marketing strategy.
Google RankBrain
Google RankBrain is a machine learning algorithm that uses artificial intelligence (AI) to understand the meaning of words and phrases. The system applies this knowledge in order to improve search results for users by identifying what they are looking for, then creating more relevant searches based on their previous queries.
For example, if you search for “how to make money online,” Google RankBrain will know that people often use the phrase “make money” when searching for information about making money from home or freelance jobs—and it will show them more results like those specific questions when they click on those search terms again.
Salesforce Einstein
Salesforce Einstein is a set of AI tools that Salesforce offers. It can be used to create predictive insights, automate tasks and improve customer experience.
It is used in sales and marketing operations, but also in service operations like support or administrative workflows.
Amazon AI
Amazon AI is a cloud-based platform that enables developers, data scientists and business analysts to build artificial intelligence and machine learning applications.
Amazon AI provides pre-trained deep learning models for various domains. These trained models can be used as building blocks for your own customized solutions or deployed in production using AWS Lambda or AWS Batch.
Amazon AI provides tools to build, train and deploy machine learning models with support for Python (including TensorFlow), R, Java (Keras), Scala/Spark MLlib etc., along with integration with popular programming languages such as Go or ClojureScript via Jupyter notebook kernels (e.g., Python).
Pega 7
Pega 7 is a business process management platform that supports a wide range of processes. It can be used to automate existing processes and integrate systems, or it can be used to create new ones entirely. The software uses machine learning to improve itself over time as well, which means you’re not stuck with the same tools forever.
Pega 7 has an intuitive interface for people who aren’t necessarily familiar with technology—it’s easy enough for even non-techies like me! The interface doesn’t get in your way while you work; instead, it helps guide users through the process step by step without getting in their way or confusing them unnecessarily (which is good because my expertise isn’t in digital marketing).
IBM Watson
IBM Watson is a cognitive computing system that can answer questions via natural language processing. IBM Watson can understand and interact in human language, which is useful for helping you build your digital marketing strategy.
It’s built on the DeepQA engine, which uses natural language processing (NLP) to understand the intent behind a user’s question or statement. For example: “How do I improve my brand awareness?” or “When should I post my next video?”
Best ai tools for digital marketing
Google RankBrain is a search engine that uses machine learning to improve the relevancy of search results for users. It’s designed to provide accurate answers to queries based on what people are looking for, rather than just what you think they want. Google uses this data in its algorithm—the set of rules that determine which websites appear at the top of search results and when they appear there. The idea is that if your content isn’t relevant enough, then it won’t rank as high in Google’s ranking system (or even show up at all).
Sell-Force Einstein evaluates prospects’ buying attitudes by asking them questions about their preferences and behaviors, then using artificial intelligence (AI) algorithms to predict whether they’re likely to purchase from you or another brand based on those responses. This allows sellers like Amazon seller support teams or anyone else who sells products online through third party platforms (like eBay) access analytics about customer behavior so they can better serve customers who need help making purchases!
Conclusion
This is our list of the best AI tools for digital marketing. We have tried to include a variety of different categories, from image recognition and machine learning, to natural language processing, web scraping and email automation. Hopefully this will help you decide which one will be best for your work!